July 22, 2019

Pacific Blue Cross Health Foundation teams up with the Vancouver Basketball Foundation™

Vancouver, July 22 - The Vancouver Basketball Foundation™ is thrilled to team up with the Pacific Blue Cross Health Foundation to launch the Basketball and Total Health campaign.

The campaign aims to connect physical activity on the basketball court with an off-court education campaign for youth that focuses on physical and mental health. The Foundation has an great opportunity to work with the University of British Columbia in order to produce excellent, age-appropriate, health-related workshops.

The World Health Organization defines health as a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. With that in mind, the goal is to take a holistic view of health, help create awareness of larger issues that relate to mental health and chronic dicease, and provide tools to help the youth support their own total health.